Digital Marketing Analyst Career Path – Feeling a little stuck in your marketing career? We’ve all been there. It’s hard to know when it’s time to take the next step. And then sometimes it’s hard to even know what the next step is.
While a career in marketing isn’t easy, there are steps you can take to advance your career.
Digital Marketing Analyst Career Path
It’s not always easy to know when you’re ‘done’ with your current role. Marketing jobs are dynamic and you may never feel like you’ve completed everything on your long to-do list. You rarely feel like you’ve done all you can in your current role, but that doesn’t mean it’s not time to move on.
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A simple way to determine if you are ready for a new role is to notice how you feel about your current job. Feeling challenged or bored? Are you excited or worried about upcoming projects? If your job no longer fills you with energy like it used to, you’ve probably outgrown it.
Another way to determine if you’re ready for career advancement is to read your original job description. Still working on the same main tasks and projects? Or have you moved on to a more advanced job? If your role has already outgrown what it was, you most likely need a new role.
It’s tempting to obsess over getting promoted to a new title—a small sign of success that you can show off on LinkedIn. Stop to think about what exactly this progress means. Have you mastered everything in your current role? Will the new title offer new opportunities? How would you take advantage of these growth opportunities?
Make a list of your career goals outside of a specific job title or pay grade. These goals should not depend on titles, salaries and market structures of career paths. These are often arbitrary and vary from company to company.
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Not every application will achieve all of your goals. However, it’s still useful to have this list when considering opportunities and planning career moves.
Often this decision is made for you. Is there an open position in your company or does your company have a special path for career advancement? In this case, the best option is often to continue your next move in your current company. Reap the benefits of learning and growing without the learning curve of a new industry, new coworkers, and a new office (or code for Zoom meetings).
Or you may decide that you are ready to switch to another company. Or, as is often the case, your business may not have a clear next step for you. This is typical for startup companies or companies with small marketing teams. So you may only have one choice: spend more time in your current role or leave to pursue something new.
In my first marketing job out of university, I was a writer and content manager. I loved the job, but I felt like I only saw one corner of a digital marketing career. It was important for me to gain more visibility and experience in other aspects of marketing in my next job.
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One of the reasons I love being a marketer is that not only do I learn a lot about the world of marketing, but I also learn a lot about each industry I market. For example, if you’ve spent a few years in healthcare marketing, you might want to try your hand at marketing to software developers. If you’ve spent your career in B2B, you may want to try B2C as well, or vice versa.
We learn a lot from every colleague and manager. Career progression can sometimes shake up your work environment. When you move to a new company, you can ensure your growth by learning to work with new and different people.
Especially in the startup world, hiring for marketing can be fragmented. Some companies have a CMO or VP of Marketing as one of their top five employees. Some companies wait until they have a full sales department before hiring a marketer.
Although the hierarchy may appear to be well established, it is subject to change. Every company in its marketing campaign. They will do different jobs at different hours. Warranty and service life may vary from company to company.
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Because of this, your next address can be sideways or sometimes a step back. In this case, it is important to return to your career goals. If the position allows for growth, it’s a step up regardless of the degree.
The salary grade is often related to the job title. It also varies based on the exact job duties, industry, and geographic location.
Based on US national average data from April 2021, Salary.com reports that average salaries in marketing can range from $38,000 to $297,000. Salary ranges vary by industry, location, experience level, education and other factors.
According to the Bureau of Labor Statistics, the average increase for a performance-based promotion is 3 percent. So if you’re a low-level marketer making $56,999 and you’ve been promoted to marketing manager, it’s unlikely you’ll make that big of a six-figure jump. This is a key decision when deciding whether to advance in your current company or take a position at a new company.
Reasons To Choose A Career In Digital Marketing In 2022
Marketers like to say they wear many hats. One day they can be designers, one day journalists and one day analysts. When companies start investing in marketing, they often look for the jack-of-all-trades or generalist type of marketer.
However, at some point too many generalists feel like too many chefs. As they begin to grow, businesses see the value of a dedicated graphic designer, content manager, marketing analyst, campaign manager, and/or social media manager, to name a few.
The entire marketing team can consist of more than 10 professionals with concentrated experience. Marketing specialties include digital marketing, content, search engine optimization (SEO), pay-per-click management, graphic design, public relations, brand management, product marketing, analytics, campaign management, marketing operations, events, customer engagement programs and sale. activation. In some industries there may even be more.
Most marketers spend some time as generalists and some time as specialists. General skills often apply if you are leading a team or running a department. Otherwise, specialized skills can take marketers far.
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If you’ve spent some time as a generalist, consider a role that allows you to focus on a specialty. If you’ve been in a specialty field for a long time, consider expanding your skill set by spending time as a generalist. This will give you the opportunity to grow and become a more well-rounded marketer.
Marketers typically work in one of two environments. Agency marketers are contract consultants who work with various clients to achieve specific goals. In-house marketers are hired by a company to run full-time marketing programs.
Agency marketers and in-house marketers often draw on the same knowledge of marketing management. However, each environment requires different soft skills to succeed.
If you work in an agency, you will find yourself in contact with clients. You will become a pro at communicating your process and results. Often these jobs are less flexible because you work around your client’s schedule. Ensuring customer satisfaction is just as important as marketing your product.
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Being a home marketer gives you more flexibility. You can work around your own schedule to ensure you meet your goals. You have the luxury of thinking long-term and investing in the future of the company. However, internal marketing also requires collaboration with your company’s senior management. It is important to effectively communicate how your plans affect the outcome.
Most marketers have an agency or their own personality. It’s worth trying both and seeing what suits you better.
How will you know if you are suitable for a new job? Review job descriptions on Indeed.com and LinkedIn. If you notice a particular skill or experience you lack, make a note of it.
A few missing skills are a deal breaker. If you have never managed a marketing campaign before, you may not find a job as a marketing campaign manager.
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But a lot of the skills on the list are nice. Depending on the company, they may be willing to teach and train you on some less critical subjects. This is especially true for lower positions.
To learn more about which skills are game-changing and which are nice to have, consider interviewing some people in similar roles. You can learn a lot from talking to other people about their journey and the skills they found most important to doing their job well.
If you’ve noticed that one of your skill gaps is something you want to fill, you have a few options.
Let’s say your company has never had a social media marketing presence, but you’re looking for jobs that require at least two years of social media marketing management. How can you simulate the lessons that other marketers would have learned in two years?
How To Become A Marketing Analyst
Consider an independent project that allows you to test
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