Asset Manager Career Path – I should start my post with an apology. Many people on my network have sent questions asking for career advice in the past year. What to do next. How to develop a career at DAM. In fact, looking back now, I received 42 messages from three different platforms. Most of them come from people who have never worked with them and are unfamiliar with the technology. I couldn’t answer most of them. Mea Coolpa. Sorry, my mistake and the recent seminars prompted me to write this post.
Last month I spoke to DAM Masters students at King’s College about their careers in DAM. This session was a repeat of the one held for the Spring 2019 semester, when course convenor Professor Brian Kavanaugh invited me along with Jing Wang and Madi Weland Solomon. Our various careers at DAM. At ICP, Jing created a slide showing the DAM career progression ladder that shows the career path. Since then, we’ve expanded our slides to technical and broader MarTech roles.
Asset Manager Career Path
You can read more from this slide alone. My goal was to inform students about the many roles I’ve seen my clients (or myself) play in my 26 years in content management. Since I don’t answer career question emails, I’ve shared some important ideas with my students that I’m willing to share here.
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1) Know what to look for: It’s not about the headline. Tasks related to DAM and requiring DAM skills often (in fact almost never) do not have “Digital Asset Management” or “DAM” in the title. So, if you are looking for a job in DAM, you should think about keywords like “librarian”, “brand manager”, “marketing manager”, “replacement manager” or “MarTech business analyst”. If you’re a change manager or business analyst, this might involve looking at interactions between DAM-related systems or managing the implementation and adoption of a creative process program that includes DAM. Digital asset management is often an element of a profession rather than a profession itself.
2) Broaden your knowledge, but specialize. There are several areas in which DAM can specialize: the technology itself, metadata and taxonomy, governance, knowledge, communication and adoption, localization, product marketing, and marketing technology architecture. We recommend that you find your passion in these specialties and focus on them early in your career. You can climb the stairs by knowing the higher level or surroundings about different places. So, I consider myself a technical expert with strong support for the DAM marketplace and data orchestration, but I can’t replace a project manager or administrator. Bad at both. As technology becomes more versatile and projects become more specialized, so do we.
3) Working for an end-user organization, vendor or consulting firm is a completely different experience. For the roles above, you can easily cover three levels: end-user organization, technology vendor, consulting firm, or analytics firm. The above roles are very different in these different companies. Many start out as brand managers in end-user organizations, learn about DAM, implement DAM systems, and go on to become MarTech leaders for Fortune 500 companies. Others may start as a sales or marketing assistant at a DAM vendor, work their way up the product roadmap, or leave the company to create a new and better product. Others will start management services working as brand managers or network managers, consult, join teams at large consulting firms, or work as professional freelancers like myself. Some end-user organizations work for the vendor (often to make more money) since they are customers of that vendor.
4) Be patient and focus on you and your business. After years of working as a librarian, you won’t own a DAM product. You have to wipe it off. As you network within your company, you need to know who to know, how to influence, and where the best places to grow are. If what you’re doing is boring (tired of marking?), suggest other things you can do to help your company achieve bigger goals and initiatives. Soft skills are more important than ever in the virtual world. When managing a team in a previous role, you’ll rarely need (or even just a little thought) to give advice to your teammates to improve their skills or knowledge. Rather, I often had to give advice on how to build better relationships, empathize, make people want to work with them, and how to be more likeable.
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5) Don’t rely on companies for career development. It depends on the date. While some companies are adept at providing their employees with career development, training and development opportunities, many argue that they do not. You need to invest your time and money in developing your career. A King’s student asked me what I did to develop my personal brand. It was very simple. In my 20s and 30s, I took time off to attend conferences and speak. I used my money to buy places where I could further my education. You have to invest in yourself.
No doubt there are many other roles related to DAM that I have not been able to cover in my slides. I would like to continue writing this post and expand the slides for King’s students and the global DAM community. I welcome your comments, additions, or additional thoughts on my posts.
As my DAM career continues to grow in 2021, I would like to conclude by wishing you all the best. But I don’t want to apologize and quote Ernest Hemingway’s “Happiness.” Investment banking and wealth management is one of the most prestigious and highly competitive fields in the financial services industry, typically attracting highly qualified candidates from tertiary institutions. Applicants must demonstrate strong academic performance, as well as strong numerical and financial skills, as well as excellent written and verbal communication skills. However, a business degree is not required. Majors in fields such as healthcare, technology or telecommunications may be suitable for roles that require specialized knowledge. A degree in a field such as mathematics or physics is also required. A professional qualification is another way to collect strong industry credentials, and regulators usually require a minimum level of qualification demonstrated by passing certain tests. Both jobs require more than the typical 40-hour work week, especially in investment banking, but the potential rewards are substantial. Both of these can provide great performance opportunities.
Investment banking involves financing for a variety of clients, from public and private companies to institutional and government. The sales process allows investment banks to write new debt and/or equity securities for customers and supporters. They may issue bonds or raise equity capital through Initial Public Offerings (IPOs). Other activities include Mergers and Acquisitions (M&A) support, advisory and facilitation, corporate restructuring and execution of brokerage agreements for institutional and individual investors.
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Day-to-day work in investment banking varies and depends on the job and age of the position. On the brokerage side, one stock analyst conducts research and makes buy or sell recommendations, while other professionals engage in market making, matching buyers and sellers, providing liquidity. Their work is separated from investment banks by the “Chinese Wall” or ethical barriers to prevent information sharing and conflicts of interest. The hierarchy varies by institution, but typically college graduates start as analysts and MBAs at the associate level. The titles then progress from vice president and senior vice president to executive director.
Investment banks are classified by size based on transaction volume, number of offices, and number of employees. They are divided into four categories: regional boutique banks, elite boutique banks, middle market banks, and large-cap investment banks (small and large). The latter include major US companies such as JP Morgan, Goldman Sachs, Citigroup, Bank of America and Morgan Stanley, as well as HSBC and Barclays in England, BNP Paribas and Societe Generale in France, UBS and Credit Suisse in Switzerland and Deutsche Bank in Germany.
Wealth managers are responsible for managing their clients’ money. They manage investment orders with different objectives, risks and suitable funds. The client base can vary from institutions such as sovereign wealth funds and pension funds to insurance companies, asset managers, financial advisers, charities and individual investors. Investment managers manage portfolios ranging from stocks and bonds to real assets such as real estate and infrastructure and more complex strategies such as private equity.
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